INDUSTRY:
ART & DESIGN
CLIENT:
ARCHIV AFRICA
YEAR:
2024
EXPERIENCE:
BRAND IDENTITY DESIGN
Archiv Africa
about.
Archiv Africa was born from a simple but pressing problem: African creatives rarely get the visibility and recognition they deserve. The talent exists, but the platforms don’t always amplify their voices in ways that feel authentic, lasting, and community-driven. It's that platform that wants to strengthen the African creative space ad build a place where creatives can be real, raw and rebellious.
challenge.
The main challenge was creating a positioning that would wrap the entire identity and place the brand on a unique standing as the industry is saturated.
result.
The solution was to build Archiv Africa as more than just a spotlight page but as a credibility platform, a digital hub where creativity meets community. From curated exhibitions to interactive submissions, it creates a space where artists can showcase their work, connect with others, and gain recognition that extends beyond borders.
The identity and design had to reflect this: minimal, timeless, and community-first. Every choice, from typography to layout, was constructed to let the creativity shine in it raw, unpolished state, while Archiv Africa quietly frames it. The result is a brand that doesn’t just archive African creativity, but elevates it.
testimonial.
The biggest shift wasn't visual, it was philosophical. I stopped thinking of branding as creating an identity and started thinking of it as building belief.
Ezekiel Jayeoba
Founder & CEO
